The SU200 RFID label printer encodes and prints 104mm-wide labels at 200mm/s, built for retail & chain stores traceability.
Built for enterprise reliability, the SU200 RFID label printer features TSPL-II and ZPL-II dual command set compatibility, standard USB+Ethernet+Serial+USB Host interfaces, and optional Bluetooth or WiFi modules for wireless deployment. The USB Host port supports barcode scanners and keyboards, while the RS232 port connects to electronic scales for weight-based label printing.
First 3 orders no MOQ for full testing; from 4th order MOQ 100 units. OEM MOQ: 100 PCS.
Upon payment: Sample 1-3 days; Mass 7-25 days (by qty & model); OEM/ODM 10-45 days.
Sample fee is charged. Sample fee is deductible from your future mass order.
12-month warranty (non-human damage) or RMA spare-parts ratio. Tech support & free software updates included.
CE / FCC / RoHS certified for global market placement.
Supported — logo, firmware, and packaging customization available.
Watch how the SU200 RFID Label Printer is set up and used in real workflows. Visit our Operation Videos center for the full product playlist.
Watch VideosComplete reference covering commands, interface configuration, and troubleshooting.
View ManualNeed the full documentation library? Browse all manuals, datasheets, and drivers in our Manuals & Datasheets Center →
View All Manuals & DatasheetsThe SU200 RFID Label Printer is built on an open, integration-friendly platform with standard command-set support, making it easy to connect with your existing POS software, kiosk app, or ERP system. Below is the compatibility overview.
Industry-standard command compatibility — works with most label/receipt design software and middleware.
USB, Ethernet, Serial, and USB Host are standard for flexible host and peripheral connection.
Optional Bluetooth and Wi-Fi modules for mobile and networked deployments.
Compatible with mainstream POS, WMS, and retail applications via standard APIs.
Supports barcode scanner, keyboard, cash drawer, and external display via USB Host / I/O ports.
SDK, drivers, and sample code available for custom application development.
Access our developer resources to build, test, and deploy your SU200 RFID Label Printer integration.
Integrated UHF RFID module reads and writes TID and EPC data on ISO 18000-6C compliant tags, turning every retail item into a traceable, smart label in a single pass.
Engineered for busy retail and chain-store labeling, the SU200 prints at 203dpi with a fast 200mm/s throughput and a 4000mm max print length for uninterrupted batch printing.
USB, Ethernet, Serial, and USB Host come standard, letting the SU200 drop into any store workflow — from a fixed POS counter to a mobile labeling station.
Retail and chain stores face persistent operational challenges that directly erode sales and profitability. The pain points below show why traditional labeling and inventory workflows fall short.
Low inventory accuracy combined with heavy loss from theft of high-value goods leads to significant loss of total sales revenue.
Manual stocktaking is time-consuming, error-prone, and inefficient, driving up labor costs for inventory counting.
No early warning for out-of-stock or near-expiry products, together with severe checkout queues, hurts the customer experience.
The SU200 RFID label printer delivers an integrated retail solution that turns labeling into real-time inventory intelligence, helping stores cut loss, speed up checkout, and improve the customer experience.
Monitor product location and inventory in real time for accurate, up-to-date stock visibility.
Smart checkout at 10 seconds per cart, saving 75% of labor and improving the shopping experience.
Unique code per item with full-chain traceability tracking across the entire supply chain.
A 1000 m² store can be fully counted in just 2 hours with RFID-enabled mobile readers.
Store-exit alarm triggers on unauthorized removal, reducing the theft rate by 80%.
Shelf RFID tags and handheld counting sync reminders reduce slow-moving stock and loss from near-expiry goods.
Compare the three RFID label printer models to find the right resolution, speed, and print width for your application.
| Model | Resolution | Print Speed | Print Width | Max Print Length | Best For |
|---|---|---|---|---|---|
| SU200 | 203dpi | 200mm/s | 104mm | 4000mm | Retail price tags, shelf labels, RFID item-level tracking |
| SU300 | 300dpi | 150mm/s | 108mm | 3000mm | Detailed barcodes, small text labels, retail RFID hang tags |
| SU600 | 600dpi | 100mm/s | 105mm | 1000mm | Ultra-fine micro-text, compact 2D codes, medical and pharma labels |
The RFID label printer brings smart-retail capabilities to stores and apparel brands, combining on-demand visual label printing with UHF RFID encoding for source tracing, real-time inventory visibility, and faster, more accurate store operations.
Print and encode RFID price and shelf labels that sync with the POS in real time, eliminating manual repricing errors and enabling dynamic pricing across the store.
Produce RFID hang tags and care labels for garments, linking each item to SKU, batch, and origin for anti-counterfeit tracing and seamless omni-channel inventory.
Explore Retail Solutions →Run RFID stocktakes in minutes instead of hours. Accurate on-hand data drives automated replenishment and reduces out-of-stock and overstock at the shelf.
Pair RFID encoding with POS and self-checkout stations for rapid, line-busting reads at the register, improving checkout speed and shopper experience.
Support buy-online-pick-up-in-store and ship-from-store workflows by tagging every item with a unique RFID identity that bridges online and offline inventory.
Contact our team for datasheets, model selection guidance, OEM/ODM options, pricing, and volume discounts. We are ready to help you configure the right RFID label printer for your business.
Contact Us for a Quote
